At Vintage Bette we sell CeCe Caldwell's 100% Natural Chalk + Clay Paints products. We are not affiliated with, nor do we represent Annie Sloan Chalk Paint®. The following is a representation of our opinions. We are comparing CeCe Caldwell's Paints to Annie Sloan Chalk Paint® because they are the specialty paints we have used the most, ASCP® is the most recognized decorator's paint and most of our customers and readers are familiar with the products on some level.
It begins and ends with the painting experience and we want our customers to enjoy the process as well as the results. Even though I 'knew all about' Annie Sloan Chalk Paint® and watched many how-to videos and read countless tutorials I first used CeCe Caldwell's Chalk + Clay Paints simply because of convenience. Many years ago when I decided to hunt down some ASCP® it was easier said than done. It is a UK company and many bloggers and DIYers had begun using it and they had some shops here in the US that stocked it, but I wasn't excited about waiting to have it shipped and paying expensive shipping costs (paint is heavy!). I was able to more easily get my hands on CeCe Caldwell's Chalk + Clay Paints (which, after some research, seemed to produce comparable results) and it ended up being quite a happy accident...
1. I have never ever seen an ingredients list on a can of paint. That's pretty awesome.
2. Safety Precautions are straight forward and easy to comply with.
3. This paint has nothing that might harm you if it is in the air but there is always the chance the old piece of furniture you are working with might contain some sketchy junk. You should always take precautions when sanding, cleaning, handling old furniture.
I happily began painting with CCCP and loved it. It went on like butter and I loved painting with it as much as I loved how my projects turned out. It took everything up a notch and everyone was loving the new look of my pieces. I could paint anywhere--when it was cold outside I could paint inside! The Clear Wax and the Waxing Cream smelled good. The Clear Wax felt good on my cuticles!! (My cuticle are in a constant state of nicked up-ness due to my DIY obsession.)
Then--disaster--my paint retailer disappeared! So I looked online and found no one selling CCCP in the area anymore but there was an ASCP® stockist fairly close (about 20 minutes each way) so I went to get some. That's when I learned it was more like hardware store paint than I thought.
1. CAUTION! IRRITANT!
Back to painting in the garage with the door open, leaving my doggie inside since I can't get a mask to fit her face.
2. The biggest difference I saw in packaging is that CeCe's is sold in a plastic paint can with a lid that you snap on to seal your paint and keep it nice. No need to bang the metal back in place with a hammer. Back to hammers and not putting paint into anything plastic because some ingredients might not place nice with plastic.
WAIT--no ingredients list???? (I guess I was spoiled there!)
It also bothered me that there is a lot of information on here about Poison Control and what to do if you get it in your eye. Also the term 'chronic hazard information' and how to get more information about it kind of weirded me out.
1. "WARNING: This product contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm."
It goes on to say that this paint is lead free and continues on with basically the same warning about the item you are sanding and painting and how it might have lead or other nastiness so be careful and take precaution when sanding, cleaning and handling old furniture.
So I used this paint for a couple of months and it looked awesome and everyone loved the furniture and accents I was producing and the colors were amazing and it was a little more like latex paint (it has some acrylic in it) but all-in-all it gave me the same 'look'.
The biggest difference was in my painting experience. I couldn't paint inside anymore. I couldn't even paint in the garage with the door closed anymore. You could always smell the paint inside my house even if I was painting in the garage with the door open. I had to wear a mask again to keep from getting a headache and really anyone should wear a mask when sanding this paint. You do not have to sand this paint ever but I really like a smooth finish and I'm an overachiever so I always sand the final coat before waxing so my finish is perfectly smooth. The wax smelled very chemical-ly and made my skin red when it got on my hands too much so I had to wear gloves.
A few weeks had passed and I searched again for a CeCe Caldwell's Paints retailer and found one. I was very excited and went back to my favorite. A while later when the retailer 'disappeared' (because they were awesome and outgrew their space) I asked the company if I could be a retailer!
So in the spirit of sharing as well as an opportunity to expand our business we decided to offer a line of decorator's paints for our clients who wanted to 'do it themselves'. It needed to be easy to use, require little prep and, of course, look amazing. The most well-known paint in the decorator paint world is Annie Sloan Chalk Paint® and choosing ASCP®, would have meant more brand recognition, a built-in customer base and more online, easy to access inspiration and resources than one could count but, in our opinion, the products offered by CeCe Caldwell's 100% Natural Chalk + Clay Paints are superior.
100% sourced and made in the USA
non-toxic (isn't poisonous--doesn't mean you should eat it but won't kill you)
NO VOCs (no stinky chemical smells)
safe to use inside--even around children and pets
no ventilation requirements
no need to wear a mask
people sensitive to chemicals can use it
Before we started selling paint we used many different paint products for our painted furniture flips. Friends, family, customers, clients constantly ask, "Is it hard?", "Can anyone really do it?". In short, YES. Order some. Come check out our space in Colorado Springs, CO on your way to see Garden of the Gods. It isn't talent--it's great paint that is easy to use and produces consistently great results.