Why We Use and Sell CeCe Caldwell's 100% Natural Chalk + Clay Paints Products

CeCe Caldwell's 100% Natural Chalk + Clay Paints products are designed with parents and grandparents and pet owners in mind--or really any creature that breathes.  CeCe Caldwell developed this product because she was a furniture flipper who wanted to be able to work while babysitting her grandbaby without exposing him to dangerous VOCs and chemicals.  Her husband is a veteran and providing manufacturing and business opportunities for Americans was at the top of their list so they modeled their business to best support our country's economy.

CeCe Caldwell's Paints products are:

  • 100% sourced and made in the USA.  Yes.  100%
  • 100% all natural
  • Non-toxic
  • NO VOCs
  • Water-based for easy clean-up
  • free of latex and acrylic and any harmful chemicals which irritate skin and lungs and cause inflammation in the body
  • safe to use around children and pets

I first started repainting furniture many many years ago.  I would use latex paint and/or spray paint.  I liked playing with finishes and different textured spray paints and I restyled a few nightstands and little shelves and things that were passed down to me so I was happier with the look.  When I decided to repurpose a bedroom armoire into a craft storage hutch I went all out and bought the designer Valspar glaze and finish so I could achieve the weathered 'chippy' look that was emerging as a trend at the time.  It turned out awesome and I was hooked.  It was not, however, easy.  It was time-consuming.  It took a lot of research and following directions and no one at Lowe's could help me. 

Several years later I started to see blogs about Chalk Paint® and Mud Paint and Milk Paint and I decided I wanted to try it.  I got online and found the most information about Annie Sloan Chalk Paint® but CeCe Caldwell's Chalk + Clay Paints was one I could find nearer to me--and it was available to buy at my favorite antique mall so I went on down there!

I bought a couple of sample sizes of Destin Gulf Green and Vermont Slate (still colors in production because they are awesome) and went home to paint some stuff.  I did some frames and some little accents and fell in love.  If you love to paint you know what I mean when I say it went on like butter...and when I sanded it with 220 or 400 grit sandpaper it became so smooth and perfect.  Once I waxed it there was pure DIY perfection!  Ahhhh!

Then I tried to make my own.  It was okay.  It worked.  It looked good but it didn't go on the same and once I learned how awful the plaster of paris was for me to breathe and saw what happened once that homemade paint sat for a while I decided it was worth the little extra money for the good stuff.  I tried ASCP®, I liked it.  It went on like butter.  It looked great.  But it stank and it had acrylic in it and the wax was harder to use and I missed my CeCe Caldwell's.  Also the more I learned about CCCP the more I liked what the company stood for.